06.17.2024 by Tess Zurawski

Elevate Your SEO Strategy in 8 Steps

Search engine optimization (SEO) is a dynamic field that requires constant adaptation to stay ahead of the competition. Several key trends and focus areas have emerged that can significantly boost your SEO efforts. Here are eight essential areas to concentrate on to ensure SEO success this year.

1. User Experience (UX) Optimization

Google continues to prioritize user experience as a ranking factor. Elements such as page load speed, mobile-friendliness, and intuitive navigation are crucial. Our developers ensure your website is easy to use and provides a seamless experience across all devices. Tools like Google’s Core Web Vitals can help you assess and improve your UX metrics.

2. Voice Search Optimization

With the rise of smart speakers and voice-activated assistants, optimizing for voice search is becoming increasingly important. Focus on natural language and long-tail keywords that people are likely to use in conversational queries. Providing concise, informative answers to common questions can help your site rank in voice search results.

3. Quality Content Creation

Content remains king in SEO. High-quality, relevant, and engaging content is crucial for attracting and retaining visitors. Focus on creating in-depth articles, videos, and infographics that provide real value to your audience. Regularly update your content to keep it fresh and aligned with current trends and information.

4. E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google emphasizes the importance of E-A-T in determining the quality of content. To improve your E-A-T, ensure your content is well-researched and written by experts in the field. Include author bios, cite credible sources, and aim to build a strong backlink profile from authoritative websites.

5. Local SEO

For businesses with a physical presence, local SEO is essential. Optimize your Google My Business profile, gather positive reviews, and ensure your name, address, and phone number (NAP) are consistent across all online platforms. Local keywords and geo-tagged content can also help you attract nearby customers.

6. Mobile-First Indexing

Google primarily uses the mobile version of a site for indexing and ranking. Developers at Scandia guarantee your website is fully optimized for mobile devices. This includes responsive design, fast loading times, and easy navigation on smaller screens. Mobile-first indexing underscores the importance of a mobile-friendly website for SEO success.

7. Artificial Intelligence and Machine Learning

AI and machine learning are shaping the future of SEO. Tools like Google’s RankBrain use AI to understand user queries better and provide more relevant search results. Incorporate AI tools to analyze data, predict trends, and automate repetitive tasks. Understanding how AI impacts SEO can give you a competitive edge.

8. Comprehensive Keyword Research

Keyword research remains a fundamental aspect of SEO. In 2024, it’s essential to go beyond basic keyword targeting. Focus on search intent and understand what users are looking for when they search for specific terms. Use tools like Google Keyword Planner, Ahrefs, and SEMrush to identify high-value keywords and create content that aligns with user intent.


As SEO continues to evolve, staying ahead of the trends and focusing on these eight essential areas can significantly boost your strategy in 2024. Prioritize user experience, leverage the power of AI, and continuously produce high-quality content to achieve long-term success. By adapting to the changing landscape and implementing these strategies, you can elevate your SEO efforts and achieve greater visibility and engagement online. Get in touch with Scandia today to learn more about how you can elevate your website.

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